Brand positioning and design for companies ready to grow
I’m a Brand Designer with over 15 years of experience in leading brand projects across various industries like e-commerce, transportation tech, and fintech. I help with brand positioning, brand design, and offer advice on team structures and workflows.
Inveniam delivers digital data infrastructure solutions for private markets.
Inveniam was at the start of a new chapter of growth when I joined them as Director of Brand. Defining their positioning helped the company gain clarity to scale with confidence. In addition, the visual identity was given a refresh to match their newly defined ambition. Aside from working closely with Marketing, Sales and Product, I managed senior stakeholders, including the CEO.
Brand Positioning
Visual Identity
Hedgehog builds tech that makes private markets more accessible.
I joined as Head of Brand relatively soon after Hedgehog was founded and helped establish their positioning and created their visual identity, closely aligning with the Product team. We wanted Hedgehog to stand out in a sea of predictable fintech brands. We also focused heavily on perfecting Hedgehog's story. As a result, Hedgehog was acquired by Inveniam in December of 2024.
Brand Positioning
Visual Identity
Trainline is Europe's leading train and coach app.
At Trainline, I supported the marketing team on small social campaigns as a designer and later on as design lead. The job to elevate the Trainline brand was given to design agency Koto, who assigned one of their creatives to work at our office. I was assigned project lead on the Trainline side. Together, we turned its limited visual brand language into a colourful, playful one, with the aim to breathe new life into rail travel.
Marketing Campaigns
Visual Identity
BlaBlaCar is the world's leading ridesharing app.
The global marketing team I was part of was responsible for coming up with campaign ideas that could work in the 19 countries BlaBlaCar was active in. I worked as Creative Director on the self-initiated global online campaign 'Sometimes you just need a ride', which showed how drivers could help passengers by offering a ride, simultaneously informing drivers about the various types of people they could meet along the way. BlaBlaCar has since rebranded.
Marketing Campaigns
