About
As a brand designer, I try to find the story that best resonates with your audience, whilst still reflecting the core purpose of your company. I don't do this alone. I work with you and your teams, preferably within your company. This way I get to share the experience of what I love most about my job—helping companies write their own, unique story.
Born and raised in the Netherlands. British resident since 2015. Currently residing in, and working from Bristol, UK. Fluent in both Dutch and English.
Experience
In-house
What I love about working in-house is that it lets you deeply understand one brand and its audience. You not only set it up for growth—you're there to see it happen.
Agency
Agency work exposed me to diverse brands quickly, accelerating my learning and shaping how I approach brand strategy and project management.
Freelance
Freelancing straight out of graduation meant handling everything myself—client acquisition, accounting, and design. It gave me real appreciation for how these processes work in established companies.
Education
Bachelor in Graphic Design
Koninklijke Academie van Beeldende Kunsten, Den Haag (Royal Academy of Art, The Hague) | Graduated: June 2009
Skills
Brand Strategy: Brand positioning, purpose/mission/vision, brand personality, and core values.
Visual Branding: Logo design, visual brand language, colours, typography and style guides.
Verbal Branding: Tone of voice, brand personality, and style guides.
UI/UX Design: Wireframing, prototyping, user research, and responsive web design.
Project Management: Brief + design processes, stakeholder involvement, project scheduling.
Marketing Support: Assessing company wide marketing needs, leading brainstorms and workshops, delivering templated collateral, roadmaps, planning.